T-Mobile has put itself on the map as a major carrier in recent years by taking on its rivals head on. The company did not dance around Verizon (the biggest carrier in the United States) but instead hit it on the nose and pulled its pants down. However, the company's latest media offensive against Big Red seems to be backfiring a little, so is the T-Mobile bubble bursting.
T-Mobile has grown hugely over the last few years by taking the fight to the likes of Verizon and AT&T, using its Uncarrier movement to give the consumer a potent alternative in the market. It has been a huge success and today the Magenta Network took aim at Verizon specifically with a new ad campaign that leaves it in no uncertain terms what T-Mobile thinks of the largest carrier in the United States.
Things may still be going very well for T-Mobile but the American carrier does have some problems too, with the company's CEO forced today to deny accusations that the network throttles high data networks. A Reddit post this week was filled with T-Mobile customers on the Unlimited 4G Data Plan complaining about what they think is data throttling.
T-Mobile has revealed its 2015 first quarter financial reports on Monday and the Magenta Network has had yet another fantastic three months. The company is on a roll that has been going for two years and during January through March T-Mobile added 1.8 million new subscribers to its services.
T-Mobile has been going from strength to strength for a couple of years now and the company's ascension continued through the last quarter and through 2014 as a whole. The Magenta Network added 2.1 million net subscribers in the United States throughout the fourth quarter period, while over the year 8.3 million new subscribers were added.
T-Mobile's new SCORE! Plan was leaked last week and now the carrier has pushed out the deal officially. It?s the company's latest uncarrier plan and it is pretty easy to get hold of. It is those customers who are pre-paid subscribers who paid full retail price (off plan) for their smartphone, even if you bought that handset away from the carrier.
T-Mobile has grown hugely over the last 3 years. Since the company ushered in the Uncarrier movement under the leadership of CEO John Legere it has become successful. In that time T-Mobile has added millions of new customers, is close to taking over Sprint as the third biggest carrier in the US, and has won plaudits for the quality of its LTE services and customer care.
T-Mobile CEO John Legere is a colorful chap who has turned the carrier around and shook up the network industry in the United States. He often makes bold predictions that have a funny habit of coming true, and he has been at it again with his predictions for 2015. Among them Legere believes his company T-Mobile will surpass Sprint as the third biggest carrier in the US.
T-Mobile has today launched a new service called Data Stash, something that it says makes it easier for customers to manage how much data they are using. At the Magenta Networks' Un-carrier 8.0 event today the carrier said it would remove the "infuriating wireless industry practice of confiscating data".
T-Mobile is continuing to go to war with other carriers with aggressive pricing and plans, the latest of which is the Simple Choice family plan. The company found that 40% of customers are worried about going over their monthly data, so the Uncarrier created this plan that gives two lines unlimited data per month for $100.