Most of us saw from day 1 what Amazon could not see, the Fire Phone would be a massive flop. Here's the thing, it is a good smartphone, but it lacks something, is ugly, has too many gimmicks, and was expensive... it is undoubtedly the mobile disaster of the year. That it is quickly being forgotten sums up the scale of Amazon's miss-step and the retailer has been left with more than hurt pride because of the Fire Phone.
Amazon's ecosystem may get knocked for having a lack of apps, but the truth is the company's store has a great many of the top titles, whether that be games or apps. The online retailer has today given users a great incentive to use their app store by putting $137 worth of titles for free, and there are some good ones too.
Amazon has taken a thrashing in the smartphone market with its Fire Phone flagship flopping to be one of the tech disasters of recent years. However, the retail giant does have a history of making moderately successful hardware with its Kindle tablets, while the company's Kindle e-readers have proven the market leaders in that niche.
Amazon's Fire Phone is the smartphone flop of the year and two months after launch is on a very slippery slope to obscurity. Expect the device to disappear entirely within a few months as consumers have just not warmed to the handset that started life as an expensive flagship. In terms of specs the Fire Phone gets plenty of things right, but went against Amazon's tablet model of selling affordable products.
Amazon's Fire Phone is the flop of the year, and there is no getting away from the fact that it has been since day one. Despite having a few standout features and an admittedly solid smartphone experience, the Fire Phone has fallen flat with consumers in a big way, showing that Amazon seriously overestimated how easily people would want to buy into its ecosystem.
We called it when the Amazon Fire Phone launched, we said that the device lacked that something special to make it a hit and later pre-order analytics proved that it could be a huge flop. It seems that no one is buying the handset just weeks after its roll out, but worse it seems that most consumers have no intentions at all of buying the device.
Amazon has done a pretty good job in beefing up its Appstore recently and indeed when the Fire Phone was launched the company boasted that there was 240,000 apps and games in the store. That is impressive, but it still pales in significance to the amount available on Android's Google Play Store and Apple's App Store.
When Amazon launched the Kindle Fire HDX last year it came as quite a surprise because it was a hugely affordable but high spec'd tablet. With a stunning screen and blazing performance, the HDX had a solid claim to being the best small tablet, even in a market that included the iPad Mini Retina, Nexus 7, et al.
Amazon's hardware has always been a conduit to get consumers to buy things from the retail business that built the company. That is why the Kindle range has always been affordable and high spec'd, simply because Amazon was willing to take a loss on each one sold to get consumers into the online store. It is a model that worked for the company's tablets and e-readers, but what about the recently launched Fire Phone smartphone?
We brought you news last week that Amazon was willing to ignore Financial Trade Commission (FTC) demands to change its in-app purchase policies. It now seems that the inevitable has happened and the regulatory body has decided to take Amazon to court.