The Amazon Fire Phone is already a legendary device, but its status in the mobile world is for all the wrong reasons. Amazon, a company used to huge success with retail and even with hardware (Kindle Fire tablets) was well poised to join the smartphone bandwagon. However, the company got a lot wrong in delivering a solid device, but one that did not have flagship specs, was loaded with gimmicks and gateways to Amazon's sales pages, had a flagship price tag and was a carrier exclusive.
The Fire Phone has been an unmitigated disaster from day one for Amazon and we have documented extensively on these pages just what a flop it has been. It seems as though the company has finally decided to concede defeat with the device and has drove the final nail into the coffin of the device with an, ahem, fire sale. The retails giant has decided to make its Fire Phone a full on budget phone.
The Amazon Fire Phone has been the tech disaster of 2014, a fact that has been abundantly clear since the first day of its launch. For the most part Amazon has stood by its ailing handset, but a write off of stock inventory to the tune of $174 million and tumbling losses through the third quarter have been hard to defend.
Most of us saw from day 1 what Amazon could not see, the Fire Phone would be a massive flop. Here's the thing, it is a good smartphone, but it lacks something, is ugly, has too many gimmicks, and was expensive... it is undoubtedly the mobile disaster of the year. That it is quickly being forgotten sums up the scale of Amazon's miss-step and the retailer has been left with more than hurt pride because of the Fire Phone.
Amazon's ecosystem may get knocked for having a lack of apps, but the truth is the company's store has a great many of the top titles, whether that be games or apps. The online retailer has today given users a great incentive to use their app store by putting $137 worth of titles for free, and there are some good ones too.
Amazon has taken a thrashing in the smartphone market with its Fire Phone flagship flopping to be one of the tech disasters of recent years. However, the retail giant does have a history of making moderately successful hardware with its Kindle tablets, while the company's Kindle e-readers have proven the market leaders in that niche.
Amazon's Fire Phone is the smartphone flop of the year and two months after launch is on a very slippery slope to obscurity. Expect the device to disappear entirely within a few months as consumers have just not warmed to the handset that started life as an expensive flagship. In terms of specs the Fire Phone gets plenty of things right, but went against Amazon's tablet model of selling affordable products.
Amazon's Fire Phone is the flop of the year, and there is no getting away from the fact that it has been since day one. Despite having a few standout features and an admittedly solid smartphone experience, the Fire Phone has fallen flat with consumers in a big way, showing that Amazon seriously overestimated how easily people would want to buy into its ecosystem.
We called it when the Amazon Fire Phone launched, we said that the device lacked that something special to make it a hit and later pre-order analytics proved that it could be a huge flop. It seems that no one is buying the handset just weeks after its roll out, but worse it seems that most consumers have no intentions at all of buying the device.
Amazon has done a pretty good job in beefing up its Appstore recently and indeed when the Fire Phone was launched the company boasted that there was 240,000 apps and games in the store. That is impressive, but it still pales in significance to the amount available on Android's Google Play Store and Apple's App Store.