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AT&T stopped Amazon/HTC budget device
By Luke Jones on Thursday September 11, 2014

Amazon's Fire Phone is the smartphone flop of the year and two months after launch is on a very slippery slope to obscurity. Expect the device to disappear entirely within a few months as consumers have just not warmed to the handset that started life as an expensive flagship. In terms of specs the Fire Phone gets plenty of things right, but went against Amazon's tablet model of selling affordable products.

Dousing the flame of the Amazon Fire Phone: the flop of the year
By Luke Jones on Monday September 08, 2014

Amazon's Fire Phone is the flop of the year, and there is no getting away from the fact that it has been since day one. Despite having a few standout features and an admittedly solid smartphone experience, the Fire Phone has fallen flat with consumers in a big way, showing that Amazon seriously overestimated how easily people would want to buy into its ecosystem.

Do you want an Amazon Fire Phone?
By Luke Jones on Wednesday August 06, 2014

We called it when the Amazon Fire Phone launched, we said that the device lacked that something special to make it a hit and later pre-order analytics proved that it could be a huge flop. It seems that no one is buying the handset just weeks after its roll out, but worse it seems that most consumers have no intentions at all of buying the device.

How to sideload Android apps to the Amazon Fire Phone
By Luke Jones on Wednesday July 30, 2014

Amazon has done a pretty good job in beefing up its Appstore recently and indeed when the Fire Phone was launched the company boasted that there was 240,000 apps and games in the store. That is impressive, but it still pales in significance to the amount available on Android's Google Play Store and Apple's App Store.

Amazon's new Kindle Fire HDX shows up on AnTuTu
By Luke Jones on Tuesday July 29, 2014

When Amazon launched the Kindle Fire HDX last year it came as quite a surprise because it was a hugely affordable but high spec'd tablet. With a stunning screen and blazing performance, the HDX had a solid claim to being the best small tablet, even in a market that included the iPad Mini Retina, Nexus 7, et al.

Does Amazon lose money on each Fire Phone?
By Luke Jones on Tuesday July 29, 2014

Amazon's hardware has always been a conduit to get consumers to buy things from the retail business that built the company. That is why the Kindle range has always been affordable and high spec'd, simply because Amazon was willing to take a loss on each one sold to get consumers into the online store. It is a model that worked for the company's tablets and e-readers, but what about the recently launched Fire Phone smartphone?

The FTC responds to Amazon with a court case
By Luke Jones on Thursday July 10, 2014

We brought you news last week that Amazon was willing to ignore Financial Trade Commission (FTC) demands to change its in-app purchase policies. It now seems that the inevitable has happened and the regulatory body has decided to take Amazon to court.

Amazon ready to fight the FTC over in app purchases
By Luke Jones on Thursday July 03, 2014

Amazon is risking the wrath of the Federal Trade Commission (FTC) over the company's policies regarding in app purchases, and it seems the online retailer turned hardware maker doesn't care.

The Fire Phone will tank, but don't use Amazon to prove it
By Luke Jones on Wednesday July 02, 2014

The Amazon Fire Phone launched two weeks ago with some of the things we look for in a new smartphone, such as innovation, cool software, and the potential for growth. However, the device is curious because it was met with a collective shrug from the tech community, and it is doing little better with consumers. The Fire Phone is becoming something of a flop early in its life and is already plunging the depths of the company's own best seller lists according to Wired.

Amazon Fire Phone has top-shelf specs, multiple cameras for 3D UI, and free tech support
By Andrew Kameka on Wednesday June 18, 2014

Amazon introduced the Kindle to shake up eBooks, the Kindle Fire to outshine Android tablets, and it now has its own product to enter the ultra-competitive smartphone market - the Fire Phone.