We called it when the Amazon Fire Phone launched, we said that the device lacked that something special to make it a hit and later pre-order analytics proved that it could be a huge flop. It seems that no one is buying the handset just weeks after its roll out, but worse it seems that most consumers have no intentions at all of buying the device.
Amazon has done a pretty good job in beefing up its Appstore recently and indeed when the Fire Phone was launched the company boasted that there was 240,000 apps and games in the store. That is impressive, but it still pales in significance to the amount available on Android's Google Play Store and Apple's App Store.
When Amazon launched the Kindle Fire HDX last year it came as quite a surprise because it was a hugely affordable but high spec'd tablet. With a stunning screen and blazing performance, the HDX had a solid claim to being the best small tablet, even in a market that included the iPad Mini Retina, Nexus 7, et al.
Amazon's hardware has always been a conduit to get consumers to buy things from the retail business that built the company. That is why the Kindle range has always been affordable and high spec'd, simply because Amazon was willing to take a loss on each one sold to get consumers into the online store. It is a model that worked for the company's tablets and e-readers, but what about the recently launched Fire Phone smartphone?
We brought you news last week that Amazon was willing to ignore Financial Trade Commission (FTC) demands to change its in-app purchase policies. It now seems that the inevitable has happened and the regulatory body has decided to take Amazon to court.
Amazon is risking the wrath of the Federal Trade Commission (FTC) over the company's policies regarding in app purchases, and it seems the online retailer turned hardware maker doesn't care.
The Amazon Fire Phone launched two weeks ago with some of the things we look for in a new smartphone, such as innovation, cool software, and the potential for growth. However, the device is curious because it was met with a collective shrug from the tech community, and it is doing little better with consumers. The Fire Phone is becoming something of a flop early in its life and is already plunging the depths of the company's own best seller lists according to Wired.
Amazon introduced the Kindle to shake up eBooks, the Kindle Fire to outshine Android tablets, and it now has its own product to enter the ultra-competitive smartphone market - the Fire Phone.
Amazon will likely unveil its first smartphone later this month at a special event in Seattle. The major online retailer and tablet manufacturer has announced that it will have a launch event on June 18th.
Amazon today took the first step toward delivering its media library in the living room by announcing the release of Amazon Fire TV, a small black set-top box running a version of Android and HTML.