There has been a lot of speculation surrounding Sony this year. With the company stop making smartphones, will it sell its smartphone division, will it only concentrate on high end handsets? An array of questions that only show that the Japanese company is in need of a new strategy. The Xperia Z4 and Z3+ are both fine devices, but there is a feeling Sony has do better to compete at the flagship range. Its Xperia Z5 and Z5 Compact will land in the third quarter, but arguably it is to next year we need to look to see Sony make bolder steps.
Sony is working on a new high end smartphone developing under the codename Lavender, although it is set to be called the Xperia C5 Ultra. The rumoured handset comes with a radical new design for the company with a bezel-less screen to body ratio and will arrive as a sequel to last year's Xperia C4.
While the Xperia Z4v was not the flagship we hoped to get from Sony, it is still the most decked out smartphone the company has ever made. It features market leading specs and is premium, although despite being well made we would like to see the company change up its flagship design a touch. We digress as the real news of the day is that Verizon has confirmed that it will start selling the Xperia Z4v from August 13th.
Sony has had a tough time overall in recent years and the situation has been exasperated by a declinig smartphone division. With handset sales declining many have mooted the idea that Sony would sell its Xperia decision, something the company has denied. With things not looking any better the rumor will not go away, but perhaps we have the definitive answer now.
Sony's Xperia Z4 and Xperia Z3+ are both fine devices, although they feel like they are just hold over handsets until Sony roll outs a true 2015 heavyweight later in the year. That new flagship juggernaut will be the Xperia Z5, and a new report now suggests that the handset will be launched in September in Japan and will be accompanied by a whole range.
Sony announced the Xperia M4 Aqua back in March, but as is the norm for the company there was no announcement on if the handset would launch in the United States. The handset landed in 80 other countries around the world, but Sony has yet to launch the M4 Aqua in the U.S.. That does not mean it is unavailable in the country though as it has arrived unlocked via Amazon and can be bought from today.
Sony has launched its new Xperia Z3+ flagship in the United Kingdom, and continuing a recent trend from the company in that region, there are some free goodies to sweeten the deal. The handset will be available across all major networks and will come a free pair of high-res Sony headphones and a three month subscription to the Jay-Z founded Tidal music streaming service.
We have written before about the success Sony is enjoying with its mobile image sensor business, so much so that it is now the most important part of the company. That may come as a shock for those who remember Sony from even a decade ago, but as a hardware brand the Japanese company is struggling. In imaging it is thriving and with the focus now on camera tech, Sony is considering expanding its operations into China.
T-Mobile is finally getting around to updating its Sony Xperia Z3 version to Android 5.0 Lollipop, with the upgrade to start tomorrow (midnight). The fourth largest carrier in the United States has been testing the software since mid-May and is now ready to start pushing it out to Sony Xperia Z3 users around the country.
The shift to Quad HD screen technology is well underway. Starting last year with the LG G3, most major Android vendors have at least one device with 1440p displays, but Sony is one company that is sticking to 1080p Full HD for its flagships. The recently launched Xperia Z4 and Xperia Z3+ both came with 1080p and it seems the company is going to stick with the older technology for a while longer yet.