While Sony has impressed with Xperia Z5 Premium and the normal Xperia Z flagships are always good, it is arguably Sony?s Compact range that is most interesting. This series of devices is Sony's answer to the mini flagship trend, except that the Xperia Z5 Compact and its predecessors are full flagship quality and not some watered down rips offs (here's looking at you LG, Samsung, and HTC).
The Sony Xperia Z5 Premium wowed us with its 4K screen, but the normal Xperia Z5 is where Sony wants the most attention, it is this device that will serve as the flagship for the company and is the one that Sony wants consumers to consider alongside the likes of the Samsung Galaxy S6 and upcoming Apple iPhone 6s. If the Z5 Premium is Sony showing off, the Xperia Z5 is its revenue driver.
Wow, Sony has just dropped a huge surprise at IFA here in Berlin as the company became the first to announce a smartphone with 4K screen technology. That panel can be found on the Xperia Z5 Premium, the new ultra-flagship that is a step above the normal Xperia Z5, which was also announced at the event.
A leaked poster shows that Sony is beefing up its Xperia Z flagship range with three new smartphones. Over the last few years the Z flagship has been accompanied by a Compact version, and again that will be the case with the Xperia Z5. So we know a Z5 Compact will land alongside the Xperia Z5 proper at IFA this week, but this poster reveals there will also be an Xperia Z5 Premium launched.
Sony is expected to announce its new flagship line up during the IFA event Berlin during the first week of September, with the Xperia Z5 and Xperia Z5 Compact the handsets in question. Not much is known about those devices other than they will be Sony's new high end smartphones and will bring market leading specs to the flagship series.
We are almost certainly going to see more smartphone tie ins with media such as music, movies, games, and TV. The reverse (i.e. product placements) has been common in those mediums for some time, but increasingly we are seeing themed special edition handsets, like the recent Samsung Galaxy S6 with Avengers colors. The latest such product is the Sony Xperia J1 Compact: The Phantom Pain.
Sony impressed us earlier in the week with the spiffing Xperia M5, a handset with a humble price tag considering its flagship challenging specs. What about the Xperia C5 Ultra, the other device Sony announced this week, how does that measure up?
Sony revealed late last year that it would be changing its smartphone strategy to work on high end handsets. While that meant the Xperia Z flagship range, the company also planned to work on exciting new high end devices that fit into the mid-range. The now officially launched Xperia M5 fits that bill, as will the Xperia C5 Ultra when it launches next month. Back to the M5 for now as this seems a very impressive mid-range smartphone.
With the August sun shining bright it is time to cast an eye to the IFA trade expo in Berlin, which is now just a month away. The event will get underway September 4 through September 9, so expect plenty of smartphone manufacturers to announce their events in the coming weeks. Sony for example already has, sending out invites for its September 2 launch event.
There has been a lot of speculation surrounding Sony this year. With the company stop making smartphones, will it sell its smartphone division, will it only concentrate on high end handsets? An array of questions that only show that the Japanese company is in need of a new strategy. The Xperia Z4 and Z3+ are both fine devices, but there is a feeling Sony has do better to compete at the flagship range. Its Xperia Z5 and Z5 Compact will land in the third quarter, but arguably it is to next year we need to look to see Sony make bolder steps.