Sony revealed late last year that it would be changing its smartphone strategy to work on high end handsets. While that meant the Xperia Z flagship range, the company also planned to work on exciting new high end devices that fit into the mid-range. The now officially launched Xperia M5 fits that bill, as will the Xperia C5 Ultra when it launches next month. Back to the M5 for now as this seems a very impressive mid-range smartphone.
With the August sun shining bright it is time to cast an eye to the IFA trade expo in Berlin, which is now just a month away. The event will get underway September 4 through September 9, so expect plenty of smartphone manufacturers to announce their events in the coming weeks. Sony for example already has, sending out invites for its September 2 launch event.
There has been a lot of speculation surrounding Sony this year. With the company stop making smartphones, will it sell its smartphone division, will it only concentrate on high end handsets? An array of questions that only show that the Japanese company is in need of a new strategy. The Xperia Z4 and Z3+ are both fine devices, but there is a feeling Sony has do better to compete at the flagship range. Its Xperia Z5 and Z5 Compact will land in the third quarter, but arguably it is to next year we need to look to see Sony make bolder steps.
Sony is working on a new high end smartphone developing under the codename Lavender, although it is set to be called the Xperia C5 Ultra. The rumoured handset comes with a radical new design for the company with a bezel-less screen to body ratio and will arrive as a sequel to last year's Xperia C4.
While the Xperia Z4v was not the flagship we hoped to get from Sony, it is still the most decked out smartphone the company has ever made. It features market leading specs and is premium, although despite being well made we would like to see the company change up its flagship design a touch. We digress as the real news of the day is that Verizon has confirmed that it will start selling the Xperia Z4v from August 13th.
Sony has had a tough time overall in recent years and the situation has been exasperated by a declinig smartphone division. With handset sales declining many have mooted the idea that Sony would sell its Xperia decision, something the company has denied. With things not looking any better the rumor will not go away, but perhaps we have the definitive answer now.
Sony's Xperia Z4 and Xperia Z3+ are both fine devices, although they feel like they are just hold over handsets until Sony roll outs a true 2015 heavyweight later in the year. That new flagship juggernaut will be the Xperia Z5, and a new report now suggests that the handset will be launched in September in Japan and will be accompanied by a whole range.
Sony announced the Xperia M4 Aqua back in March, but as is the norm for the company there was no announcement on if the handset would launch in the United States. The handset landed in 80 other countries around the world, but Sony has yet to launch the M4 Aqua in the U.S.. That does not mean it is unavailable in the country though as it has arrived unlocked via Amazon and can be bought from today.
Sony has launched its new Xperia Z3+ flagship in the United Kingdom, and continuing a recent trend from the company in that region, there are some free goodies to sweeten the deal. The handset will be available across all major networks and will come a free pair of high-res Sony headphones and a three month subscription to the Jay-Z founded Tidal music streaming service.
We have written before about the success Sony is enjoying with its mobile image sensor business, so much so that it is now the most important part of the company. That may come as a shock for those who remember Sony from even a decade ago, but as a hardware brand the Japanese company is struggling. In imaging it is thriving and with the focus now on camera tech, Sony is considering expanding its operations into China.