We are just a weekend away from the Mobile World Conference starting, and in the calm before the storm there are a flurry of leaks. While HTC's and Samsung's upcoming flagships are the talk of the smartphone world, Sony will also have a few smartphones making their debut at the expo in Barcelona.
Sony has been going through a torrid time financially over recent years and the company has taken drastic action to try to stem the losses. For example, the Japanese giant sold headquarter property around the world, laid off tens of thousands of workers, and even sold its VAIO PC division. However, it has still not worked and once again there are reports that Sony may be forced to sell its smartphone division.
A lot of flagship smartphones are already updated to Android 5.0 Lollipop, while others are receiving their upgrade in the coming weeks. Sony has been pretty quiet regarding when the Xperia Z3 will receive the latest and greatest of Google's software. The company confirmed when Android launched that the Z3 would get it, but since then nothing has happened. That looks as though it will change pretty soon though.
I have often found Sony's model of releasing two generations of smartphone flagship each year baffling. It has diluted the company's impact on the high end smartphone market, even though each Xperia Z has been admittedly outstanding. Luckily the Japanese giant seems to be retreating to the normal model employed by all its rivals, at least that is the rumor today.
Sony's recent woes have been well documented. The Japanese electronics giant has had an amazing fall from grace, laying off tens of thousands of workers, selling property, selling its VAIO PC business and still failing to claw out of the red. The Smartphone business has done okay, but it struggling to hit the big time, and even that is now resulting in consequences.
Sony's Xperia Z4 is the company's next all-out assault on the top of the smartphone market and its announcement is very close. It was rumored originally to be getting a CES launch, something that was simply never going to happen, so the next probable launch event would be during the Mobile World Conference (MWC) in Barcelona through the first week of March, but how likely is that?
Sony has had a rough time of things in recent years, with huge losses, massive job cuts, and has even had to sell off real estate bases around the world. Smartphones have been one of the (minor) bright spots, but Sony has even changed its mobile strategy to focus on high end products. The latest move sees the Japanese company shutter all of its retail stores in Canada.
Sony has released a number of Limited Edition premium versions of the Xperia Z3, Xperia Z3 Compact, and Xperia Tablet Compact. The devices come with new designs on the rear plate, and interestingly the designs have been inspired by famous architecture.
There have been widespread reports that Apple will make a large screen iPad next year, while Samsung already has a "Pro" slate, but another company may be joining this growing niche. Sony is reportedly entering the fray with its own oversized tablet, a device that will be launched in 2015.
The Sony Pictures hack has caused earthquakes throughout the movie industry, shaking the business and probably having ramifications that will be felt for months. However, Sony's other businesses have largely been untouched, although that has changed this past weekend as an internal email leaked online revealed details about the upcoming Xperia Z4 flagship, a new wearable, and how much Sony will pay James Bond to use its gear.