Nokia is slowly removing itself form Microsoft. Of course, the company sold its devices division to Redmond earlier in the year and since then Nokia has been distancing itself from both Microsoft and the Windows Phone platform. There has been an Android launcher app (the amazing Z Launcher), an Android running tablet, and now the company has said it will no longer develop the HERE Maps suite for Microsoft's Lumia smartphones.
Nokia built a tradition of making its devices among the best for those wanting a smartphone that doubles as a point and shoot camera. In fact, the companies Lumia PureView handsets offered the best camera experience in the business. Microsoft will continue that tradition as the company is readying its own camera oriented smartphone, the Lumia 1030.
We previewed Nokia's new N1 tablet earlier in the week and like everybody else in the tech press were instantly drawn to how much the device looks like Apple's iPad Mini, a slate that it is a direct competitor to.
Just a few days ago Nokia said it would no longer make smartphones in an era of the company post Microsoft buyout of the company's devices division. However, the Finnish company did say it would license the Nokia name for other companies to use on products, and the first of those devices arrives today in the surprising form of the Nokia N1 tablet.
Today could spell truly an end of an era, not just in mobile but in the tech world as a whole. It seems that Finnish company Nokia will not be making mobile phones again, despite being able to in 2016. Nokia's new CEO Rajeev Suri said "We are not looking to a direct consumer return to handsets per se," during a talk today. However, should we really be saying goodbye to the Nokia brand?
Microsoft purchased Nokia's devices and services business earlier in the year and now build the company's old Lumia smartphones. However, Redmond left plenty of Nokia behind and it seems the old Finnish giant is getting itself ready to re-enter the smartphone market. Although, how Nokia goes about this is quite complicated and will depend on the ins and outs of the deal with Microsoft.
Say goodbye to Nokia smartphones, for now at least. Microsoft has killed off the Nokia branding for future smartphones the company confirmed today, ending months of rumors. Instead of the Nokia Lumia branding, devices will now be known as Microsoft Lumia and will come with the company's Windows logo emblazoned on them in black.
Just recently Nokia launched its HERE Maps service for select Samsung Galaxy devices through Samsung's own app service. Now the Finnish company is going a step further and has rolled out HERE Maps for the wider Android community. The app is not yet available on the Google Play Store but it should land in the near future.
We are introducing a new series today in the form of Five Year Predictions. Each week we will take a look at a major brand in the mobile space and will see where the company is now, what its short term future looks like, and finally where we think the brand will be in five year's time. We cannot please everyone and get everything right, but we hope this series will give more of an insight into the plans of companies as we enter the next phase of mobile technology. Kicking it all off is Nokia.
Microsoft's recent history with Nokia has been a fruitful one; it helped to put Windows Phone on the map and Nokia had such success on the platform that Microsoft bought the Finnish company's devices division. Since then Redmond has been churning out its own smartphones with the Nokia Lumia branding, but it seems Microsoft is now willing to let go of Nokia altogether.