Sony was one of the first to jump on the wearable trend with its SmartWatch devices, paving the way for other companies. The Japanese brand is now marketing the SmartWatch 3, a wearable that stands alongside Android Wear products with much the same specs and features as each other. However, Sony is apparently ready to spread its wearable wings with another smartwatch, one with an e-paper screen.
Microsoft's Band has been with us a couple of weeks now and it has managed to be a dividing device. Microsoft says it has sold well, while some reports say stock was very limited, while the general consensus seems to be that the wearable is very much a first device in an evolution. It feels like a prototype many reviews have said, but after spending some time with it I think it is more of a vehicle for Microsoft's Health suite.
Wall Street is surely banking on the Apple Watch becoming the breakout smartwatch hit that will bring the niche firmly into the tech mainstream. At the moment smartwatch sales figures are counted in the hundreds of thousands, with the entire industry only accounting for 7 million sales through the first half of 2014. Yes, that has improved with the launch of Android Wear, but still the wearable trend has yet to take off.
We are running out of companies who are NOT making smartwatches, even the ones who do not currently have a wearable have signalled their intentions to do so in the near future. Which leads us on to Xiaomi, the Chinese company that has shook the smartphones industry (especially Samsung) over the last two years.
Microsoft's first ever wearable (the Microsoft Band) has been available for a couple of weeks now and it went of stock rather quickly. So, does that mean that it was a big success or were there only limited numbers of the product released for sale? Well, that depends on who you listen to.
Google Glass, remember that? Launched as one of the first multi-function wearables the eye glass product was considered the future of mobile tech but has actually fallen into some kind of tech no-man's land. Innovation on this scale usually needs the backing of a market, or other companies weighing in with their products, but in the case of Glass, Google's innovation went by unnoticed by other companies.
How many tech designers do you know? Do you know who designed the Samsung Galaxy Note 4 for example, or even who had the influence for HTC to come up with the beauty that is the One M7/M8. These guys and gals may well create the mobile tech that you desire, but they are largely anonymous (isn't that how it should be?), but with Apple things are different.
The ASUS ZenWatch has now been launched by Best Buy and is available to consumers in the United States for $229. That means the wearable arrives with the retailer two days late and actually costs $29 more than the original $200 price tag, but is still competitively priced against rival smartwatches.
The Samsung Gear S shifted 10,000 units during its first day on sale in South Korea, a decent amount for a smartwatch, although it is worth noting that the country is Samsung's home territory. The 3G modem packing, call making wearable was launched back at IFA in September but is only now making its debut with carriers and retailers around the world.
This may well be the first Holiday Season where smartwatches really take hold, an ideal gift for the tech enthused for sure. ASUS wants a slice of that action with its ZenWatch, a wearable that was launched during IFA two months ago and surprised many by being a premium devices instead of a budget Android Wear product.