KGI analyst Ming-Chi Kuo has predicted a big drop off in iPad sales from the upcoming fourth quarter of this year to the first quarter of 2015. Of course, the fourth quarter of this year is the busy Holiday Season where iPad sales will soar, so with that in mind the first quarter is always comparatively slow. Nevertheless, Kuo is saying Apple's iPad sales will drop over 50% quarter to quarter.
Since Apple launched its first iPad we have been waiting for a slate that can truly match Cupertino's effort, but the truth is we have been left waiting. The so called iPad Killer has never really emerged despite an admittedly deep line up of quality Android and Windows alternatives. At least from a sales perspective the iPad reigns supreme, although there are some chinks in the armor.
We are used to hearing about Android growing market share in just about every aspect, but there are a few areas where Google's mobile platform is not so dominant. For example, in the business and enterprise companies prefer to use Apple's iOS or to a lesser extent Blackberry, the traditional name in this niche.
While iPad sales have been declining recently, the dip seems to follow a market wide trend and Apple?s position at the top of the tablet pile seems to be secure. That's according to mobile ad network Chitika after the company sorted the data to find which companies and which tablets dominate the North American tablet market.
Apple has always said the iPad is among the quickest slates, but the company does not discuss specs or benchmarks to prove its point. Competing with device with beefier specs, the smooth and light iOS has always ensured that Cupertino's slate it always among the fastest on the market. The newly launched iPad Air 2 is no exception according to Geekbench result compiled by Laptop Mag.
Apple posted some stellar fourth quarter results yesterday, but there was one blot on the earnings call, the iPad. In fact, Cupertino?s slate has been a problem (and a declining business for some time now, but Apple CEO Tim Cook remains bullish about the iPad's future prospects and its position in the market.
There is often an argument by Apple fans that the company they love has this massive success (it does) and on a device per device basis it destroys anything on Android in terms of sales (it does). They say that iPad is taking the fight to hundreds of companies with just one device, the iPhone or the iPad for example.
Not that the iPad Mini 3 and iPad Air 2 are out in the open some of you may be thinking, "I can now get an older model for a more affordable price" and you would be right. At its launch event in Cupertino today, Apple detailed a slew of price cuts for its remaining iPad range giving the company its first ever coverage over multiple price points.
As well as launching the iPad Air 2 today, Apple also launched another slate. No, sadly it wasn't the much rumoured iPad Pro, but it was a new version of Cupertino's iPad Mini. However, after getting a little closer to the new iPad Mini 3, I am left wondering why Apple bothered as this is as incremental an update as you could imagine.
Apple today launched the new iPad Air 2, the company's latest tablet flagship that arrives amid declining sales and a slate market that is more competitive than ever. However, while Apple's iPad business is declining, it is only mirroring the general tablet trend as a whole and the outgoing iPad Air has comfortably maintained Apple's position as the company to beat in this niche. Can the iPad Air 2 continue to do that, can it dominate ever better competitors, and can it help to breathe new life into the tablet market as a whole?