T-Mobile, Verizon, and indeed Apple have all revealed upgrade programs for the iPhone moving forward, replacing the normal subsidized phone contracts. But what about the companies that are still doing the traditional model, like AT&T and Sprint? Well, AT&T has yet to reveal what it is doing with the iPhone 6s, but Sprint has just revealed a payment option of just $1 for the new iPhone 6s.
Sprint CEO Marcelo Claure has issued the business equivalent of a come and get me plea by telling Reuters on Thursday that the carrier would fare better in the current market if it merged with a cable company. In other words, Claure is saying to cable companies that Sprint is open for business, but the recent purchase of Cablevision means there are not strong acquisitions in the telecommunication industry.
We are not exactly surprised to see that Verizon has created a program for upgrading the iPhone year after year. The company followed T-Mobile's path by doing away with subsidized contracts, which prompted Apple to create its iPhone Upgrade Program and for T-Mobile to follow suit. Verizon is now joining the party with its Device Payment option.
T-Mobile has unveiled an enticing upgrade program for the iPhone 6s, a deal clearly worked up to offer an interesting response to Apple?s own iPhone Upgrade Program. Indeed, the Magenta Network, which is as responsible as most for changing the landscape away from carrier contracts, is making it possible to get the new Apple flagship for as little as $5.
This is the week of companies overhauling their logos. Meizu got the ball rolling with its new design, while Google followed suit yesterday with a change of all its logos and icons, and now it is the turn of United States carrier Verizon.
T-Mobile has put itself on the map as a major carrier in recent years by taking on its rivals head on. The company did not dance around Verizon (the biggest carrier in the United States) but instead hit it on the nose and pulled its pants down. However, the company's latest media offensive against Big Red seems to be backfiring a little, so is the T-Mobile bubble bursting.
Verizon and Sprint have settled with the FCC to the tune of $158 million as both companies were fined for cramming charges onto consumers. The biggest (Verizon) and third largest (Sprint) carriers in the United States will split the fine, with Big Red forking out $90 million and Sprint paying the FCC $68 million.
Sprint released its first quarter (2015) financial results this week, rounding out the big four carriers in the United States. While AT&T treaded water and Verizon lost customers, it has been left to the smaller companies to have good periods. T-Mobile had another stellar three months, but as Sprint's numbers show, it was not at the expense of the Now Network for a change.
T-Mobile has grown hugely over the last few years by taking the fight to the likes of Verizon and AT&T, using its Uncarrier movement to give the consumer a potent alternative in the market. It has been a huge success and today the Magenta Network took aim at Verizon specifically with a new ad campaign that leaves it in no uncertain terms what T-Mobile thinks of the largest carrier in the United States.
Verizon has been caught getting all economical with the truth when trying to convince customers to upgrade to more expensive services. Ok, we get it, that an internet provider, or just about any organization in the business of selling, would lie to get consumers to part with more cash is hardly shock of the century. However, it is both funny and interesting just how Big Red was caught in the act.