Samsung's market lead has declined in recent years, the company sells fewer devices and has seen profits for its smartphone division take a hit as a result. Of course, Sammy still thrives as the number one smartphone brand in the world, but the company is not tasting the sheer dominance it once did. It seems that one market particularly has caused Samsung's problems, China.
Apple is in the position of celebrating the huge news that it just recorded the most profitable quarter in history ... not in the history of the company, or the history of mobile companies, but just plain old business history. Apple has achieved what no one else has (leave your Fannie Mae ramblings elsewhere). However, the celebrations must be muted because looking to the future there is an increasing realization that the only way is down.
We think of Apple like this. It is not the innovative company some would have you believe, instead Apple enters an existing but nascent market and makes defining products within it. That's pretty admirable in itself, think how the iPod, iPhone, and iPad impacted their respective markets and you get the picture. Apple is now looking to do the same with virtual reality.
Microsoft has always struggled to become a major player in the mobile hardware market, and it seems no matter what the company does changing the situation may be impossible. Let's look at the last quarter, which was the fourth of 2015, including the Christmas period, and was the first in which the company?s new Windows 10 Mobile platform and related handsets were launched.
Samsung makes a lot of money (second only to Apple in the mobile industry), but the number one smartphone manufacturer in the world also spends a lot of money. As well as having the largest advertising budget of any mobile company, Sammy also spends the most on research and development (R&D).
Xiaomi's huge growth from being a startup company in 2010 to being one of the top five smartphone manufacturers in the world now has been unprecedented.
Samsung was one of the first major mobile vendors to sell a smartwatch and the company has more wearables on sale than most. However, the Korean giant has slipped out of the top five best-selling wearable brand list, while companies like Xiaomi, Apple, and Fitbit continue to grow.
Apple is continuing to make significant strides in the enterprise market and through the third quarter of this year (June 1 to September 30) the company was responsible for 66% of all enterprise devices activated. The company's iOS platform, which includes iPhones and iPads, led the way in the market and rose 2% compared to the 64% enterprise activations in the second quarters.
Whenever smartphone sales figures are announced we of course discuss how Samsung is comfortably atop the pile and how Apple is second, and how the two companies are both doing very well for themselves. However, below Sammy and Apple there is a huge battle going on for third place in the market, and this folks is where the action is at.
Amazon doesn't really need Black Friday to run a deal, the online retail giant is always having offers, especially for mobile apps (really, every Android users should get Amazon's Store for this reason alone). However, when Black Friday does come around Amazon goes suitably deal crazy, and 2015 will be no different judging by these announced offers.