Qualcomm is the go to chip manufacturer for flagship devices, especially the Android vendors who are all in a scramble to be the first to have any new chipset from the company. Qualcomm's Snapdragon processors have become one of the first things to look for on the spec sheet, with the latest versions a hot topic in the mobile space.
We have seen some patchy marketing techniques employed in the mobile world over the years, but OnePlus perhaps had the most embarrassing and just plain wrong in some time. The company has been lambasted rapidly and firmly for its "Ladies First" forum campaign and has since at least had the good grace to take it down.
Apple is a brand based in the United States, while its iPhone is the most popular single handset on the market, but research has shown that carriers and retailers would prefer to sell you a Samsung. A study conducted by Kantar Worldpanel revealed that carriers and companies in the United States would sell a consumer a Samsung product before an Apple one.
ComScore's usage and market share data revealed yesterday that Android continued to be the number one platform in the mobile world. Google's OS beat out Apple's iOS by 9% of the market, but while the platform is thriving, what do last quarter's results mean for manufacturers. Of course, Android and to an extend iOS are spread through multiple devices, so how are the OEM's fairing?
Android's hold on the smartphone market remains strong in the United States as Google's platform topped market share in the country over the last three months. However, Android's share of the platform market in the States did fall slightly, while nearest rival iOS recorded a slight jump in popularity.
Apple and Samsung have decided to let bygones be bygones outside of the United States as the two companies settled their court differences.
The chart you see above shows how Samsung's smartphone business has declined since a peak of 90% two years ago, and it is exact evidence why some in the company are genuinely concerned. It is no secret that Samsung's mobile business has taken a bashing this year, but on this evidence things have been getting progressively worse for some time.
Apple and Google are locked in a number of mobile wars, such as platform and even smartphones, with Android typically besting Apple's iOS with its sheer availability. However, one area where Android has failed to defeat Apple is in terms of monetizing apps, and Cupertino's App Store has just recorded its best ever month just to make the point.
Blackberry's almost total collapse has been well documented as the company plodded through the smartphone boom and almost ceased to exist as a consequence. However, after a very painful few years, thousands of job cuts, and plenty of work still be done, there finally seems to be some light at the end of what has been a very long tunnel.
Mobile manufacturers wow us with standout features and specs; Samsung has its S Pen, Apple's iPhone 5s has the TouchID fingerprint scanner, the Amazon Fire Phone has 3D, and so on and so forth. However, a study has shown that what the smartphone consumer actually wants is a little bit less showbiz, as most people crave reliability or a long lasting battery.