The IDC has said smartphone sales continued to increase to record levels through 2015, showing the market appears to be unwilling to slow down. The smartphone market is now the most competitive it has ever been, saturated? We don't think so as this competition means some of the giant names are not having things all their own way these days ... just ask Samsung now, and ask Apple in a few months.
Samsung has announced its fourth quarter financial results and the company is thriving overall, although the Samsung Mobile Division continues to lose sales. However, the company confounded the general trend in the tablet market by seeing an increase in unit sales.
Samsung's upcoming budget smartphone, the Galaxy J5 (2016), has made its way through the GFXBench benchmark software and as is always the case has left a trail of specs in its wake
A blast from the past, it is still amazing to think that mobile juggernaut Nokia is no longer really with us in a hardware capacity. While Nokia helped to put the Windows platform on the map in recent years, the company is still best known for being the feature phone king, the best selling mobile phone maker in the world during the 2000-2010 decade. The Finnish brand is now back with a new feature phone, the Nokia 230.
ZTE has a new flagship worthy handset on the horizon, and it has just passed through China's product certification center, TENAA. The device is the Nubia Z9 Max Elite and its passage through TENAA meas it is probably going to be launched soon, even sometime this month we guess.
Microsoft's brand new Windows 10 Mobile smartphones, the Lumia 950 and Lumia 950 XL, are now available for pre-order in the United Kingdom. The handsets will be launched in country on December 3, a couple of days after they arrive in other European nations, such as Italy.
It is probably safe to say that Samsung is going through a transition period, or is at least repositioning itself. The company streamlined its smartphone output this year and has seen profits increase as a result, recording financial growth for the first time in several quarters. However, that good news is tempered by the fact that Samsung is likely to see a decline in overall smartphone sales for the first time in years.
We are almost certainly going to see more smartphone tie ins with media such as music, movies, games, and TV. The reverse (i.e. product placements) has been common in those mediums for some time, but increasingly we are seeing themed special edition handsets, like the recent Samsung Galaxy S6 with Avengers colors. The latest such product is the Sony Xperia J1 Compact: The Phantom Pain.
Acer has had a long relationship with Microsoft and its Windows platform, but that has mostly been for PC tech, with the occasional smartphone along the way. With Windows 10 Mobile due to land later in the year, Acer is reaffirming its ties to Microsoft with the launch of four new smartphone running Redmond's new platform. A new report suggests those devices will be announced during the IFA trade expo in Berlin during September.
With Windows Phone lagging so far behind Android and iOS globally, any victory for the platform should be celebrated. So the news that Windows Phone is thriving in Pakistan should be music to Microsoft's ears, even if the country is not a key market for smartphone sales. Certainly, with market share in the United States falling 21% during the first quarter of the year, Redmond could use all the good news it can get.