Apple is breaking with convention and will launch a bunch of new products this spring. Over recent years Cupertino has shifted its product announcements to the fall, even revealing the Apple Watch in September, six months before it launched. Of course, spring launches are not unprecedented for the company and Apple is returning to the early year launch silly season with three new products that will be announced on March 15th.
Apple is in the position of celebrating the huge news that it just recorded the most profitable quarter in history ... not in the history of the company, or the history of mobile companies, but just plain old business history. Apple has achieved what no one else has (leave your Fannie Mae ramblings elsewhere). However, the celebrations must be muted because looking to the future there is an increasing realization that the only way is down.
Last year's Galaxy S6 was Samsung overhauling its flagship range. It was a ground up build that aimed to change the company's direction, something it succeeded in doing with its premium metal and glass construction. With that in mind, it was unlikely that Sammy would embark on a radical design shift again for the follow up Galaxy S7, and so it proves as these reportedly official renders prove.
We think of Apple like this. It is not the innovative company some would have you believe, instead Apple enters an existing but nascent market and makes defining products within it. That's pretty admirable in itself, think how the iPod, iPhone, and iPad impacted their respective markets and you get the picture. Apple is now looking to do the same with virtual reality.
Microsoft has always struggled to become a major player in the mobile hardware market, and it seems no matter what the company does changing the situation may be impossible. Let's look at the last quarter, which was the fourth of 2015, including the Christmas period, and was the first in which the company?s new Windows 10 Mobile platform and related handsets were launched.
LG is not expected to launch its G5 flagship at the Mobile World Conference next month, instead the upcoming handset is likely to make its debut through late spring and early summer. That said, the rumor wheel is just starting to turn and the image you see above is a rendered 3D image that takes into account the rumors regarding the G5 design so far.
The Sprint variant of the HTC One M8 will be receiving Android 6.0 Marshmallow today according to Mo Versi, the VP of product management at HTC and the guy who always drops this kind of news. He says the technical details have been approved for the HTC One M8 and the special Harmon Kardon edition of the handset on Sprint.
It still feels as though the LG Nexus 5X and Huawei Nexus 6P are barely out of the gates, but already thoughts are being cast to the next manufacturers of Google's smartphone series. Currently leading the way according to rumors is Taiwanese giant HTC, with the company apparently geared to make two Nexus smartphones in 2016.
BlackBerry has already confirmed that there will be no new hardware this year running the BB10 operating system, and unless something changes we may never see hardware running the company's proprietary platform ever again. However, the Canadian manufacturer is not turning its back on BB10 and will continue to maintain and update the platform for existing devices, starting with the next upgrade.
Apple is continuing to make significant strides in the enterprise market and through the third quarter of this year (June 1 to September 30) the company was responsible for 66% of all enterprise devices activated. The company's iOS platform, which includes iPhones and iPads, led the way in the market and rose 2% compared to the 64% enterprise activations in the second quarters.