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Samsung Slips Out of Top Five Brands in China

News by Josh Dasey on Monday February 01, 2016.

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Samsung's market lead has declined in recent years, the company sells fewer devices and has seen profits for its smartphone division take a hit as a result. Of course, Sammy still thrives as the number one smartphone brand in the world, but the company is not tasting the sheer dominance it once did. It seems that one market particularly has caused Samsung's problems, China.

Indeed, the South Korean company has moved from bring comfortably the biggest manufacturer in China to now trailing key rivals. Samsung, for the first time in a long time has slipped outside the top five smartphone brands in the country.

Huawei has reclaimed its position at the top through the fourth quarter with a 15.2 per cent share. Xiaomi, the upstart who ruffled Huawei's feathers and is really the company the most responsible for Samsung's slip moved down to second place. Apple continued to pretty strong in China, claiming third place in the market, with 13.5 per cent. That's more than respectable considering Cupertino only sells high end devices in a country with countless affordable alternatives.

Also moving above Samsung were Chinese brands Viva in fourth and Oppo in Fifth.

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About the author

Josh Dasey
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.

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