News by Josh Dasey on Tuesday January 26, 2016.
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h Samsung makes a lot of money (second only to Apple in the mobile industry), but the number one smartphone manufacturer in the world also spends a lot of money. As well as having the largest advertising budget of any mobile company, Sammy also spends the most on research and development (R&D).The South Korean company spend a staggering $14.1 billion on R&D in 2015, second only to troubled automotive giant Volkswagen. However, it is worth remembering that Samsung is not just a mobile company and that most of the R&D expenditure was actually away from the smartphone industry. Indeed, mobile is no longer Samsung's chief business, making up just a third of the company?s earnings. Apple has finally made it into the list with an R&D expenditure during 2015, but again this is thought to have little to do with mobile and more to do with the company's explorations for Apple Car.
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.