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ASUS Debuts Live, a New Smartphone that is not ZenFone

News by Josh Dasey on Thursday January 14, 2016.

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When we think of ASUS' smartphone output it is hard not to think of the ZenFone range, which is a pretty spiffing range of devices. However, ASUS still pumps out non-ZenFone devices on occasion, like this, the ASUS Live, a colorful handset that hopefully builds on the legacy the ZenFone has now laid down.

What we mean is that the ZenFone range put ASUS on the smartphone map (in terms of sales at least) and the company has showed that it can build compelling hardware that looks good, performs well, and is affordable. The Live seems to check two of the boxes, being a nice looking smartphone and affordable, while the specs suggest that it will also be a solid handset in terms of performance too.

It is definitely a budget device though, powered by a quad-core MediaTek MT6580 processor clocked at 1.3 GHz and sporting a 5-inch IPS display with 720p resolution. Elsewhere there is 2GB of RAM, 16GB of storage, a micro SD card slot, a 2070mAh battery, an 8 megapixel primary camera, and a 2 megapixel front facing lens. As a sweetener, ASUS is offering 100GB of Google Drive storage space free for two years.

The handset looks smart, mainly due to ASUS' choice of funky color combinations, sure to be enticing for the budget crowd. At the moment the Live appears to be available in Brazil only, although it is all but guaranteed to hit other markets in due course. In Brazil the smartphone carries a price of $210, which is a little high we admit, but it is worth mentioning that handsets are always more expensive in the country.

So a non-ZenFone then? Not quite, because here's the twist... the Live is actually a renamed ZenFone Go, a device that was launched in other markets late last year.

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About the author

Josh Dasey
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.

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