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Wearable Sales for Q3 show Apple and Xiaomi Thriving, Samsung Slipping


News by Josh Dasey on Friday December 04, 2015.

industry news · josh dasey

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Samsung was one of the first major mobile vendors to sell a smartwatch and the company has more wearables on sale than most. However, the Korean giant has slipped out of the top five best-selling wearable brand list, while companies like Xiaomi, Apple, and Fitbit continue to grow.

In general the wearable market is growing in leaps and bounds and it is becoming ever clearer that this is the next major tech movement, even if the market remains relatively nascent. 21 million wearable products were shipped during the third quarter of this year, running June 1 to September 30, a massive 197.6% increase compared to the same period in 2014.

Fitbit remained the best-selling brand, shifting 4.7 million units during Q3, up from the 2.3 million the company moved a year before. Apple is behind Fitbit in second place with 3.9 million units of its Apple Watch sold, which makes the company the best-selling smartwatch brand. Fitbit's output is more health band focused and the company has tapped into the corporate wellness sector to reach the top of the market.

Xiaomi is also doing well in wearables, even though the Chinese giant has yet to announce a serious smartwatch. The brand sold 3.7 million units (an 815% year on year hike) in the third quarter, and as always with Xiaomi it is especially impressive since the company is only selling devices in limited markets.

Next up is a left field inclusion, with Chinese brand XTC fourth place despite only selling one child oriented wearable; clearly China is a vast enough market to drive such growth. Samsung however is left outside the top five even though the company has numerous smartwatches on the market, while Android Wear as a whole does not seem to have taken off in the way Google may have hoped.

 
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About the author

Josh Dasey
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.

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