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Is Sony Prepping Xperia Z5 Ultra for CES Launch?


News by Josh Dasey on Wednesday December 02, 2015.

sony xperia z5 ultra · sony news · android news · smartphone news · josh dasey

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Sony CES invite
Sony CES invite

There are reports today that Sony is preparing to launch a new flagship level smartphone at the CES 2016 trade show in Las Vegas, an even that is happening during the first days of January. However, while it is easy to think this may be the Xperia Z6, the company's next flagship, it is actually more likely to be a return to the true phablet device.

It certainly seems that January is too early to launch an Xperia Z6 considering the Xperia Z5 only landed in September. Indeed, an early March launch seems more likes for the Z6. Instead, Sony could be working on a follow up to the Xperia Z Ultra, a 6-inch device that is now over three years old. Certainly that can be the only flagship quality handset Sony has room to accommodate, and even then we think it is not a great idea.

No one is particularly crying out for a 6-inch device or indeed a replacement for the Xperia Z Ultra. Consumers can already have the regular Xperia Z5 if they want flagship kicks, while super-phone duties are covered by the Xperia Z5 Premium, which also fits the bill as a huge device with its 5.5-inch screen. We are not on board with the trend manufacturers have of diluting their flagship lines and we hope that the basis of this report is incorrect.

An invite issued by Sony for its CES 2016 media event (to be held January 5th) has images of the company's main hardware products, cameras, headphones, camera, TV, VR headset, and smartphone. A tenuous link maybe, but one that most outlets have run with today, we just hope it's wrong and Sony holds off launching its next flagship quality smartphone.

 
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About the author

Josh Dasey
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.

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