News by Josh Dasey on Thursday November 19, 2015.
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Proving that any company can make a smartphone is the Pepsi Phone P1s, a new Android device that has been launched today. Yes, that is Pepsi the soft drink and snack company that has probably accompanied you through many a movie marathon on the couch. Now Pepsi wants to take advantage of the smartphone boom, where it seems anybody can make a device.Actually though, Pepsi seems to have turned out a solid enough handset that would not look out of place in a line-up of budget Chinese smartphones. We'll let you make of that what you will, but we think the Pepsi Phone P1s is not all that bad at all. The handset looks premium enough, although it is plastic even if it does look metal, which is not a deal breaker at all, merely a comment. In terms of specs, the P1s gets a 5.5-inch 1080p Full HD screen, an octa-core MediaTek MT6592 processor clocked at 1.7GHz, 2GB of RAM, a 13 megapixel primary camera, a 5 megapixel front facing lens, a fingerprint scanner, a 3000 mAh battery, and Android 5.1 Lollipop with a skin known as Dido OS 6.1 over the top. The MediaTek chipset suggests this will be for the China and Asian market, so expect the Pepsi to have dual SIM capabilities too. As we said, not bad at all and even something of a surprise. We can't imagine many people particulalry wanting a smartphone with a Pepsi logo on the back, but a price of $110 before its December 3rd launch may sway the decision. Of course, in all liklihood this is not a direct Pepsi product, more likely the brand has been farmed to another manufacturer in a license agreement. That seems more obvious when we considering there is a crowdfunding campaign to fund this handset... we doubt Pepsi needs the money. Would you buy one of these? We are waiting to see what Coca-Cola comes up with.
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.