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Apple Closing Beats Music


News by Ang Torres on Friday November 13, 2015.

apple news · ios news · software news · ang torres

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When Apple bought Beats Electronics in a multi-billion dollar deal last year, plenty of eyebrows were raised. Was Cupertino really interested in Beats' admittedly sought after headphones and peripherals, or did Apple really have its eyes on the Beats Music streaming service? The latter is the most likely, but Beats Music will cease to exist on November 30th, when Apple will close its doors for good.

So does that mean that the iPhone manufacturer bought a dud? Not quite as the company folded much of Beats Music into its own Apple Music service, and in many ways Apple Music was always Beats Music 2.0. With Apple's streaming service apparently thriving, there is no room for two very similar products under one roof, so Apple is killing off Beats Music.

Apple brought the Beats Music curators into Apple Music and the company says consumers can follow suit:

Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now. All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you'll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more."-Apple

 
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About the author

Ang Torres
Ang is currently studying a degree in computer sciences, but makes time for her first love, tech. She has followed mobile trends since first jumping onto the feature phone market in 2004 and is now an unabashed Samsung fangirl.

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