News by Josh Dasey on Tuesday November 10, 2015.
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The Apple Watch is a solid piece of kit, and it has become comfortably the biggest selling smartwatch on the market. However, it is probably not the seismic shift in the market that we expected it to be and in terms of some areas (health and fitness) there are more robust wearable options. Apple is definitely interested in the health sector though and Tim Cook says the company is working on an FDA approved product that is not a smartwatch.Cook is currently in London paying a visit to the Covent Garden Apple Store and during an interview with the Telegraph newspaper he said the company is still working on an FDA approved product. It is likely that Apple is creating a wearable that will deliver features that other devices do not, which could mean such things as a blood pressure reader. However, the device will not be a wrist wearable according to Cook. "We don't want to put the watch through the Food and Drug Administration (FDA) process. I wouldn't mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it - maybe an app, maybe something else," Tim Cook said in the interview for the Telegraph.
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.