News by Luke Jones on Monday November 09, 2015.
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Swiss based luxury watch maker TAG Heuer announced earlier this year that it would enter the wearable market with its first ever smartwatch. Not much else was revealed by the company, although we knew this was going to be an expensive entry in the market. That?s entirely true as the TAG Heuer Connected was unveiled today as the first truly luxurious smartwatch on the Android Wear platform.The most prohibitive aspect of any TAG Heuer product is cost, so we will clear that up first. The Connected will cost $1,500, which is a lot, but it is also about the price you will pay for any TAG Heuer timepiece... the company is a luxurious brand after-all. Besides, next to the $10,000 Apple Watch Edition the Connected is a snip. So if you are in the market for luxury and functionality, this will likely be a good starting point. However, long term TAG Heuer aficionados may not be flocking to this product because the Swiss company actually had little to do with the mechanics here. That means in the strictest sense this is a smartwatch that happens to have the TAG Heuer branding on it, which we can only imagine will be a deal breaker for some. In terms of specs and software, the Connected is bringing nothing new to the party, running Android Wear which makes it compatible with Google's OS and also iOS from Apple. In terms of specs, the Connected gets a 1.5-inch scratch-resistant sapphire crystal touchscreen with 360 x 360 pixels (240 ppi). The device is powered by a dual-core 1.6 GHz Intel processor, and comes with Wi-Fi, Bluetooth, 1 GB of RAM, 4 GB of internal memory, and a 410 mAh battery (minimum 25 hours). The TAG Heuer Connected is available today in the United States, bringing some luxury to the Android Wear platform. We suspect it will find an audience, but this looks like a product that is for the people who simply can buy one, not by those who think it is necessarily the best offering available.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.