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Samsung Still Restructuring Smartphone Business


News by Josh Dasey on Thursday November 05, 2015.

samsung news · industry news · josh dasey

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There has been plenty of analysis about Samsung current market position, with the company still out in front but sales generally declining. The Korean giant is still thriving, but there are some who even suggest that the company may leave the smartphone business entirely. The CEO of Samsung Electronics Kwon Oh-hyun has now said that the company is still in the process of restructuring in the wake of a tough 2014.

Samsung's plan is still to streamline its smartphone division, focus on quality and margins, and to retain its dominance at the top of the market. That position at the top of the pile is unlikely to be challenged any time soon, although more rivals will continue to eat into Samsung's sales, something we think was inevitable considering the sheer size Samsung grew to.

"We should adapt ourselves to the new environment instead of sticking to our success in the past. I believe now is the time for us to turn ourselves into a first mover from a fast follower."

 
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About the author

Josh Dasey
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.

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