News by Josh Dasey on Monday November 02, 2015.
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Amazon France, following the lead of Microsoft in the United Kingdom by cutting the price of the Microsoft Lumia 950 and Lumia 950 XL. Before continuing, it is really worth noting that neither of these handsets have been released yet, meaning the price cut has happened while the devices are still in the pre-order phase.The smaller Lumia 950 pre-ordered in France for ?562.6 ($619 USD). That is a 6% price cut from the original price, which was ?599 ($660 USD). The bigger flagship oriented Microsoft Lumia 950 XL has been cut in price to ?649 ($715 USD), whereas Amazon France wanted ?699 ($770 USD) before. This is good news for consumers, but what about Microsoft. The obvious conclusion is that the company has not received the amount of pre-order interest it thought it would and is trying to ramp up interest with a lower price. Microsoft is facing similar problems to other hardware generations, availability. In the United States the Lumia 950 is only available from AT&T, while the Lumia 950 XL is only available from the Microsoft Store. Sadly it seems that a lack of availability means the handsets are facing an uphill battle in a busy marketplace. It is a shame because they are both excellent pieces of hardware and we would love for them to do well. There is, however, a nagging feeling that these may sink without much of an impact and will probably be true bargains in a few months' time.
Josh is our European editor, tackling news events, reviews, and new items from his UK home. As a former HTC marketing employee, Josh is close to the industry and bring his experience to MobileBurn.