News by admin on Wednesday October 28, 2015.
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The most celebrated gaming company of them all, Nintendo, is about to release its first ever smartphone game tomorrow. Nintendo has been making its first strides in the market, working with DeNA to port games to mobile technology. By March Nintendo plans to have five titles on the market, and the first game will land tomorrow.Many analysts think that this is a cash cow for Nintendo as it has decades of beloved titles to call on, with some of the most famous gaming characters in the industry, such as Mario, Pokémon, and Zelda. "One strategy might be to use smartphone games not primarily to earn profits, but to boost awareness of game characters, which could drive sales of console games in the future."-Hiroyasu Eguchi, analyst, Bank of America Merrill Lynch