News by Luke Jones on Thursday October 08, 2015.
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We are not exactly surprised by reports today suggesting if the BlackBerry Priv is a failure it will be the last smartphone the company ever makes. On one hand it makes sense as BlackBerry's hardware sales have declines to be almost meaningless in the market, but on the other hand we heard this exact same rumor before the launch of the company's last three smartphones.In other words, there are plenty of reasons for the company to ditch hardware and explore its strengths further, but we suspect BlackBerry will carry on regardless with new devices. CEO John Chen has previously stated that the company needs to sell 5 million smartphones a year for its hardware to be profitable. That is the magic number the Priv will have to help BlackBerry achieve we guess. It is well placed to do that, on paper at least. The Priv is a BlackBerry device complete with all the company's hallmarks, such as QWERTY keyboard (sliding from below a touch panel), enviable security, and probably stunning build quality. However, its main selling point is that is runs on the Android platform, which means BlackBerry can compete with its hardware rivals on an even footing.
Only time will tell that of course, but considering most consumers hold BlackBerry in good regard for its quality, a new smartphone running the most popular platform could strike a chord. The Priv certainly looks the part with its touchscreen sliding to reveal a QWERTY keyboard, something that is unique in the Android market. Possibly a design winner then, but what about the specs? Well we are expecting high end innards that will rival some of the flagships on the market as the BlackBerry Priv will sport a 5.5-inch with Quad HD resolution (1440 x 2560), a Qualcomm Snapdragon 808, the same processor found in the LG G4. Other specs include 3GB of RAM, and an 18 megapixel rear camera. Very good stuff all-round we think you'd agree, and in fact the only downside we can envisage is the price. BlackBerry has not mentioned the cost of the Priv for consumers, but the company typically prices its smartphones at the top of their markets, so we expect this to be the same. Its design and hardware suggest a flagship, but do you think this is worth paying top money for?
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.