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Samsung Continues to Lead Smartphone Market


News by admin on Friday September 25, 2015.

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Market analyst Counterpoint Researcher has revealed smartphone sales figures for the second quarter, revealing that Samsung remains atop the market. That's hardly a surprise considering the Korean giant has dominated the market for several years and still sells more different models than any other brand. It is also not a surprise to see Apple in second place, but the fight for third place remains as heated as ever.

Samsung made up 21% of all smartphones shipped for the quarter April through June, while Apple followed with 14%. In the United States it was another matter as Apple took 31% of its homeland market while Samsung was at 24%.

In third place is Huawei with 9%, while two other companies, Xiaomi (5%) and ZTE (5%) are also in the mix for the top five. We know that LG is also in the fight for third place (the company scored 14% of the U.S. market), while Lenovo/Motorola is also in the hunt. That means third place could change from quarter to quarter, but for the time being Huawei seems to have it locked down.

If you add feature phones to sales figures then the top three remains the same, although Nokia creeps in to fourth with 6% of the overall mobile phone market. Of course, feature phones make little money, but Nokia remains the king in this market, as it has for several years. Smartphone have now truly taken over and represented 75% of all mobile devices that were sold through the second quarter of 2015.

 
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