News by Luke Jones on Wednesday September 16, 2015.
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If you ever wondered why Apple makes vastly more money than any other smartphone company then you should read this. Investment banking enterprise Merrill Lynch has revealed how much it costs to make the new iPhone 6s, and once again it shows that Apple is hitting a home run in terms of its margins.Indeed, even though the iPhone 6s comes with the new 3D Touch technology and an improved, strengthened aluminum, the device is still constructed for well below its $600 + retail price (for the base model). It is even better news for the $750 64GB version of the iPhone 6s, which costs a measly $234 to produce, and while shipping and marketing costs are added to that it seems Apple is making multiple hundreds of dollars off each unit. Say what you will about the company and its devices, Apple certainly knows how to keep its customers hooked and how to make lots of money.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.