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Windows Phone Topples Apple and iOS in Brazil

News by admin on Thursday September 10, 2015.

microsoft news · windows phone news · industry news · admin

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Lumia 735
Lumia 735

Microsoft does not have a whole lot of wins with Windows Phone 8. The platform sits a distant third in the market and sales are hardly anything to get excited about and in many cases have stalled. However, if you look into emerging markets Windows Phone is and always has done quite well, ever since Nokia's affordable Lumia's paved a way for the platform in fact.

So, is the news that Windows Phone has a higher market share than iOS in Brazil a shock? At first yes it utterly is, after-all Apple's iPhone is such an all-conquering sales juggernaut that it is easy to assume that it is a massive success everywhere in the world. However, emerging markets with huge populations moving into the working and middle class have consumers that simply cannot afford an iPhone.

Of course, Apple thrives on its massive margins, but in a country like Brazil, and indeed India the iPhone is simply too expensive for most people to even consider. While Android wins the most because of that, Windows Phone has also gobbled up some market share. In Brazil WP devices now account for 5.9% of all smartphone in the country, according to Kantar Worldpanel, while Android dominated with 89.5% of the market.

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