News by admin on Monday September 07, 2015.
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HTC has just announced the Desire 728 in China, the company's latest budget smartphone that we previously seen pass TENAA back in July. The Taiwanese giant is struggling immensely with tumbling revenue and regular losses, and while the Desire 728 is not a device that will turn that around, HTC could certainly use a hit in China, where mid-rangers like this are popular. The Desire 720 is priced equivalent to $269 and is not available in the world's largest smartphone market.
The Desire 728 is nothing radical if you are already used to HTC's overall design language. The handset looks nice, compact, and elegant, all things we have come to expect from the Taiwanese company. While this is still based off the One flagship range, the 728 will pack a unique aesthetic touch as far as HTC's go, less bezel at the bottom and top. Despite this approach the device will still boast HTC's quality dual BoomSound stereo speakers on the front. TENAA already revealed the HTC Desire 728 to be a solid enough mid-range handset. It will come with a 5.5-inch screen, a 1.3GHz MediaTek MT6753 chip, 2GB of RAM, 16GB of on board storage, a micro SD slot, 13 megapixel primary camera, a 5 megapixel front facing lens, a 2,800 battery, and Android 5.1 Lollipop with HTC's own Sense 7 UI.