News by Luke Jones on Wednesday September 02, 2015.
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Motorola has launched its new wearables the Moto 360 (2015) and the Moto 360 Sport, and once again the company is vying to offer the smartwatch that most people want. Only the Apple Watch enjoyed more hype than Motorola's original Moto 360, so much is expected from the sequel to what was the round faced wearable of choice for many. For the most part the 360 (2015) and the Sport succeed on building on the original, but they are also hampered by the same pitfalls as all smartwatches.Moto 360 2015 Once again Motorola has opted for a round design, although the oft mocked flag tire (where the screen components nestle) is still present. The American company owned by Lenovo has also gone for premium first with its 2015 flagship wearable, and the Moto 360 2015 is instantly among the best looking smartwatches we have ever seen. We are seeing more and more companies release smartwatches in two sizes, for those with smaller wrists and women, and Motorola is continuing that trend. The new Moto 360 comes in two sizes, large at 46mm and small at 42mm. Indeed, Motorola has thought about women exclusively with a female oriented range of 360's that come with color options that can be selected through Moto Maker during purchase. At the moment Moto Maker for the Moto 360 2015 will be available in the United States, Mexico, United Kingdom, France and Germany. Interestingly Motorola did not talk up features or hardware too much, suggesting they are virtually unchanged from last year. We have said before that until someone finds a way to offer something truly new in this market then the smartwatch area of the tech world will remain nascent. The Moto 360 may look fantastic and will appeal to many people, but it is exactly like its rivals, a non-essential piece of hardware. At the moment it feels as though the smartwatch market is based on aesthetics and not what these products actually do. Moto 360 Sport Fitness wearables are slightly different as they do offer genuine purpose, so with that in mind the Moto 360 Sport is arguably the better smartwatch in the range. It is aesthetically pleasing to look at, aimed clearly at a target audience but oozing attention to detail. It comes with myriad fitness oriented features we have become used to, including all-important GPS, which means the 360 Sport can track your workouts and daily routine in real time. Prices and Availability The Moto 360 2015 is available for pre-order in the United States from today, and will start shipping through Motorola, Nordstrom, Best Buy, and Verizon at the end of September, the device is priced from $300 to $450. Other regions getting the device during that time will be Europe, Asia, and Latin America. Motorola has yet to announce the price and availability for the Moto 360 Sport.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.