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Europe Sees Shift in Consumers Moving from Android to iOS

News by Luke Jones on Wednesday September 02, 2015.

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It has been a good summer for Apple in Europe, a time of year that is traditionally slow for the company has consumers await the launch of new iPhones in September. In the five major European economies (United Kingdom, Spain, France, Germany, and Italy) during the last three months increased numbers of customers have switched from Android to Apple's iOS.

27% of all smartphone buyers in those countries switched from Google's platform to iOS during the last quarter, while even in the United States 9% made the switch. Apple is starting to get a grip on European markets despite Android still being the number one platform. Even manufacturers are noticing it with Samsung opting not to launch its Galaxy Note 5 in Europe, leaving more space for the upcoming iPhone 6s Plus to thrive on the Old Continent.

The figures were supplied by Kantar:

As per Carolina Milanesi, chief of research at Kantar: "The U.S. market continued to be dominated by two players, Apple and Samsung, who together accounted for 64% of all smartphones sold. If share alone was not enough to demonstrate market dominance, our data also shows that these two vendors sold nine of the top ten best-selling smartphones in the three months ending July 2015 - with LG making a cameo appearance in the ranking."

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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