News by Luke Jones on Monday August 10, 2015.
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Thing are not going well for HTC as sales have tanked in 2015 due to the poorly received One M9 flagship, resulting in huge losses and tumbling share prices. Those shares have hit a ten year low in fact, not great for a company that has only been operating since 1997. Things have gone from bad to worse as it has now emerged that HTC currently has no brand value.In other words, HTC?s value is now below its own cash reserves, a market value of $47 billion (all values in New Taiwan Dollar) sits below the company's own $47.2 billion. This 60% decline in value means that all of HTC's holdings (devices, brand, buildings, factories, and assets) are all completely worthless to shareholders.
Most of the other assets shouldn't be considered in their valuation because there's more write-offs to come and the brand has no value," claimed Calvin Huang, a representative of Sinopac Financial Holdings Co.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.