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Apple Concedes Chinese Number 1 Position to Xiaomi


News by Luke Jones on Monday August 03, 2015.

apple news · industry news · luke jones

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iPhone 6
iPhone 6

Apple is no longer the best-selling smartphone manufacturer in China, a statement that has an air of inevitability about it. The iPhone 6 and iPhone 6 Plus had put Apple at the top of the pile in China over the last quarter, but it was a position the company was unlikely to maintain as sales slowed (still impressive nonetheless). The companies taking Apple's crown are Xiaomi at number one and Huawei number two.

Of course Xiaomi has been the biggest smartphone vendor in its homeland for some time, only conceding the last quarter to the unprecedented success of the large screen iPhones. The company took back control with a market share of 15.9% during the period April through June, but Huawei was close in second with a share of 15.7%.

Apple's exact figure was not released, but it is predicted to be around 12.2% enough for third place at the expanse of Samsung, the Korean company still struggling in the important market of China. It was a sensational result when Apple did occupy number one in a country that tends to favor its own products. It also shows at a micro level why Apple is so successful, its 12.2% is made up of a high end smartphone with huge profit margins, whereas Xiaomi's success comes off budget devices with little profit.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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