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iPad Decline Mirrors Tablet Market Slip


News by Luke Jones on Thursday July 30, 2015.

apple news · industry news · luke jones

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IDC Tablet Sales
IDC Tablet Sales

Apple's iPad has declined in sales for six consecutive quarters, and while that has to be very worrying for the company the drop actually matches with an overall market trend. Slate sales have been falling for nearly two years and show no signs of recovering, and while the iPad's decline is more rapid than the overall market slip it is still the best selling individual tablet on the market.

IDC is one of the most prominent market researchers and it revealed that 44.7 million tablets were sold through the second quarter of 2015 (April through June). During the same frame last year some 48 million units were sold, so 2015 has witnessed a decline of 7% for overall tablet shipments during Q2.

The iPad still sits atop of the market with 10.9 million units, itself a rather sizeable 17.9% decline. Apple CEO Tim Cook has repeatedly said the product will rebound, especially when the company's deal with IBM starts bearing fruit. However, with continuous decline it is hard to see how the iPad can fight back against a downward arcing market where consumers are not renewing tablet tech nearly as often as they are smartphones.

 
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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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