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Samsung Sales Decline but Company Holds Market Dominance

News by Luke Jones on Thursday July 30, 2015.

samsung news · industry news · luke jones

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Samsung has been the biggest global smartphone brand for several years, but while the company's position at the top is unlikely to change anytime soon, there are certain things happening within the market, resulting in rivals gaining ground. By rivals we of course mainly mean Apple, as Cupertino saw its share of the market rise through the second quarter of the year, with Samsung's lead shrinking.

However, while it is Apple benefitting the most from Samsung's recent slips, it is arguably not the company's iPhone that is causing the problem. Yes, the iPhone has enjoyed a surge and was always the blockbuster handset of the industry, but it was like that when Samsung was growing too. Now Samsung's sales are declining and it is companies like Xiaomi that are having more impact, stealing market share in the budget and emerging areas.

Samsung is still comfortably on top, but once again the company saw a decline through the last quarter with smartphone sales of 89 million, a 7% dip on the 95 million units moved during the same period in 2014. As for Apple, the iPhone 6 and iPhone 6 Plus continued their monstrous success by shifting 47.5 million units during Q2, up a whopping 35% year on year.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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