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Apple Watch Exceeded Expectations Says Tim Cook

News by Luke Jones on Wednesday July 22, 2015.

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Apple Watch
Apple Watch

Apple did not reveal exact figures for the Apple Watch for its first quarter on sale, lumping it into the "other" category in its earnings call. However, considering that category rose some 49% year-on-year it seems that the company?s first wearable played a big part in that hike. Sales for the device are reported to be solid and meeting expectations, but not the runaway success some had predicted.

CEO, Tim Cook, is extremely optimistic about the smartwatch and revealed that the company did not offer specific sales details out of choice. Cupertino did not want to give competitors an insight to how well the device is performing, but Cook says the Apple Watch is bettering the company's expectations. He said demand is outpacing supply and the device is selling in huge numbers despite only being available in 1% of the markets that the iPhone is. The company also confirmed that the watch was 100% responsible for the growth within the other category.

"Sales of the Watch did exceed my expectations, despite supply trailing demand at the end of the quarter... beyond the very good news on sales, we're more excited on how the product is positioned for the long term, because we're starting a new category"-Tim Cook, CEO, Apple

Cook also reavealed that the Apple Watch outperformed the iPhone and iPad over their respective first quarters.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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