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Apple iPhone Sales Beat Wall Street, iPad Struggles Again


News by Luke Jones on Tuesday July 21, 2015.

apple news · ios news · industry news · luke jones

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iPhone 6
iPhone 6

Apple today released sales and financial figures for its fiscal third quarter and the news is good for the iPhone and Apple Watch, but continues to be very worrying for the iPad. The company bested Wall Street expectations, but only just, and after a number of periods of decimating analyst predictions there was a backlash. Apple's shares tumbled after the earnings call, but the raw figures remain impressive.

The iPhone continues to be a sales driver and made up 69% of Apple's revenue during the third quarter, gathering $49.61 billion overall. That number was achieved on the back of 47.5 million unit sales, 500,000 above the 47 million Wall Street had predicted Apple would sell. While shares fell because of the narrow rise above estimates, the iPhone actually enjoyed a 35% hike year on year.

The Apple Watch was not spoken about specifically, instead it was lumped into the "other" category. However, Cupertino's first wearable obviously had an impact as it helped that part of Apple's business rise a sizeable 49% year on year and produced revenue of $2.64 billion. CEO Tim Cook was eager to point out that the Apple Watch is still only available on 1% of the markets where the iPhone is available.

The iPad continued to be a problem for Apple though. The slate is still the single best selling tablet on the market, but numbers showed that it fell again, continuing a trend that has plagued the product for 18 months. The iPad declined 18% year on year, and Cook's continued belief that the tablet will rebound with more robust professional tools in the future looks increasingly optimistic.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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