News by Luke Jones on Thursday June 18, 2015.
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The Apple Watch admittedly doesn't bring much to the wearable market in terms of new technology, but the smartwatch is still marching towards being the most successful ever. It was widely accepted that Apple's first wearable would sell well and it seems as though the Apple Watch is just about keeping pace with estimates, although is slightly underperforming.Slice Intelligence (and indeed other research firms) say that Apple sold around 2.8 million Apple Watch units since its launch. Tim Cook and Cupertino had ordered 3 million units from suppliers and the company and indeed analysts expected all of those units to sell. With that in mind the Apple Watch slightly underperformed, but is certainly close enough to estimates for Apple not to worry too much. Indeed, it is still comfortably on its way to being the bestselling smartwatch ever, while IHS says that the device has been a money spinner for Apple. Apple carries a huge margin on each unit sold, but it is in the accessory market where the company is really making huge money. The margins for wristbands are insanely high, for example the sport band sells for $49 and costs Apple just $2.05 to make.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.