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Sony to Continue Image Sensor Dominance in China


News by Luke Jones on Tuesday June 09, 2015.

sony news · industry news · luke jones

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We have written before about the success Sony is enjoying with its mobile image sensor business, so much so that it is now the most important part of the company. That may come as a shock for those who remember Sony from even a decade ago, but as a hardware brand the Japanese company is struggling. In imaging it is thriving and with the focus now on camera tech, Sony is considering expanding its operations into China.

China is of course the next battleground for mobile technology, so it makes plenty of sense for the world's largest mobile image component manufacturer to want to tap into the market. Tomoyuki Suzuki, chief of Sony's device solutions business, revealed the company is likely to increase sales of imaging tech to 50 billion yen (around $4 billion USD) throughout 2015. He says that the company will now be looking to increase partnerships with Chinese smartphone manufacturers to use Sony's image tech.

The company already supplies image sensors for Xiaomi's high end smartphones and a few other brands' devices, but Sony wants to expand further and reach the slew of lower end smartphones being pushed out by China's top brands in the coming years.

The company's camera lenses are taking over the smartphone market and are used by numerous main rivals, such as Apple and Samsung. So much so that Sony named cameras components as its number one focus moving forward when it announced strategy in February, smartphone hardware was a distant third and final priority.

The Wall Street Journal has found that Sony accounts for 40% of all the camera sensor market in 2014 and that figure will likely increase this year. To highlight Sony's dominance, the next two largest suppliers, Samsung (15.2%) and OmniVision (15.7%) do not make up Sony's market share combined.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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