News by Luke Jones on Tuesday June 09, 2015.
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ASUS has often struggled to make money in the smartphone market, but thanks to the well-received ZenFone range the company is pushing itself among the elite companies. Indeed, on the back of the ZenFone 2, ASUS sold 1.5 million smartphones through the month of May and says it expects to shift 2 million throughout June. With those sales figures the Taiwanese brand made money on its smartphone division last month.May was the first full month in which the ZenFone 2 was on sale in the United States, including the desirable 4GB of RAM version of the handset. It has been an up and down year for ASUS so far. The ZenFone 2 landed to much acclaim and the company planned 30 million units sale through 2015, but had to reduce that number to 25 million when the ZenFone 2 lagged in its first. That was before the 4GB model was released though and with sales picking up again ASUS could raise its expectations.
ASUS sold 3 million smartphones through the first quarter of the year, but the company expected more than that. One reason for the lower sales is the fact that many consumers waited for the 4GB 1080p version of the ZenFone 2 to be release, and once it was it was in short supply. With production issues now solved, ASUS expects to sell 4.8 million units in the second quarter, which would mean 7.8 million for the first half of the year. That is still some way short of 25 million units, but in the third and fourth quarters ASUS says it hopes to sell 9 million units in the third quarter and the final 6 million units in the fourth quarter. Those increased sales could be buoyed by any potential launch of another ZenFone variant, for example a Qualcomm Snapdragon packing version has been rumoured. ASUS says it is certain that it will shift 17 million units around the world, and will focus on China to sell the remaining 8 million. That could be a tall order considering smartphone sales declined in the country last year, for the first time in six years.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.