News by admin on Monday June 08, 2015.
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With Windows Phone lagging so far behind Android and iOS globally, any victory for the platform should be celebrated. So the news that Windows Phone is thriving in Pakistan should be music to Microsoft's ears, even if the country is not a key market for smartphone sales. Certainly, with market share in the United States falling 21% during the first quarter of the year, Redmond could use all the good news it can get.Patrick Mercanton, head of marketing for Near-East, North Africa, Levant and Emerging Asia for Microsoft Mobile Devices said that sales of Lumia devices increased in Pakistan by 300% from fourth quarter 2014 to first quarter 2015. Microsoft and its platform dominate the feature phone space with over 50% of the market in the country, while Windows Phone enjoys a larger slice of the market than iOS in Pakistan. Of course, Microsoft has enjoyed successes like this in other regions and Windows Phone is a strong competitor in emerging markets. The company has struggled to translate that growth to larger regions, such as North America, China, and Europe. A lack of flagship quality devices has hindered Windows Phone in large markets, while an array of budget handsets have aided growth in emerging markets. The Lumia 535 smartphone has been a huge hit and has been the main driver behind sales within Pakistan and bayond.
Our most successful Lumia smartphone ever is the Lumia 535, which was also the first to carry the Microsoft branding. It looks to be the highest selling smartphone in Lumia's history in our region. And its development was driven by emerging market demands. Its wide-angle 5 megapixel front facing camera, and a spacious 5 inch display at an affordable price of under PKR 15K were the biggest selling points for its success. Its achievement is a testament to how consumers value the Microsoft brand in the mobile space in Pakistan.