News by Luke Jones on Friday June 05, 2015.
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Over the last eighteen months, HTC has gone from struggling to recording profit most quarters, but the company has not enjoyed significant growth. Indeed, margins have been slim and one slip would mean a plunge back into the red, something that is now happening. The new One M9 flagship has not been received well and sales are sluggish and HTC is in trouble as a result.The One flagship range has propped the company up since the M7, but the One M9 is not emulating the success of its predecessors and HTC is now losing money. The company closed on the Taiwan Stock Exchange earlier in the week with its lowest share worth ever. The drop was 5.79%, thanks to over 25 million stocks being sold through the day as investors moved elsewhere. HTC actually reported a good profit making first quarter, but the second period of the year is shaping up to be different with the company already recording its worst April ever. Indeed, the One M9 is failing so badly that HTC now expects to sell just 3.2 million units throughout the year, a very low number considering how much respect this series held. Of course, the One M9 is a fantastic smartphone, but it is paying the price for being an evolutionary device instead of a revolutionary one.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.