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BlackBerry CEO Explains why the Company still makes Smartphones

News by Luke Jones on Sunday May 31, 2015.

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Since BlackBerry fell into trouble a couple of years ago, it has often been widely mooted that the company would stop making smartphones. Despite sales declining to a standstill, the Canadian giant has kept releasing new handsets. CEO John Chen was brought in to steady the company, something he achieved, and he sat down with Maria Bartiromo for USA Today and explained why BlackBerry is still in the business of making smartphones.

Chen explains that the company's devices are the best way for it to show off BlackBerry?s software, security, and enterprise features. He also said that if you can make money with hardware then it is a lucrative business to be in, and while BlackBerry is not really selling a lot of handsets, Chen hopes the company will in the near future.

The company is currently rebounding, with $3 billion in bank and financials turning around quarter on quarter. BlackBerry is currently growing thanks to its enterprise sales and security, and Chen said that the company has acquired three companies that fit into it ethos.

We also made our device more secure than everybody else's. A lot of people ask me why I'm in the device business. First, it's a good business to be in if you can make money. Second, it's our first entry point of security. If we can secure the device, it makes securing the software and the data management and the collaboration and file sharing and content and pictures and videos and everything that much more easier."-John Chen, CEO, BlackBerry

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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