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Here's why Sony is Avoiding Quad HD Screens

News by Luke Jones on Thursday May 28, 2015.

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Xperia Z3+
Xperia Z3+

The shift to Quad HD screen technology is well underway. Starting last year with the LG G3, most major Android vendors have at least one device with 1440p displays, but Sony is one company that is sticking to 1080p Full HD for its flagships. The recently launched Xperia Z4 and Xperia Z3+ both came with 1080p and it seems the company is going to stick with the older technology for a while longer yet.

The Japanese vendor is widely predicted to be launching another smartphone flagship at the end of the year, one that is likely to be announced at IFA in September. However, that device is unlikely to come with a Quad HD (1440 x 2560 pixels) screen as Sony still does not see the value in the technology for a device around 5.5-inches. Not monetary value, but in terms of delivering the best overall experience.

Jonathan Lin, general manager of Sony Mobile Taiwan, told Focus Taiwan that the company will only make the move to Quad HD when it "can make significant improvements in display quality and digital image processing technology."

There is also the fact that Quad HD is much more of a power drain than 1080p. Considering Sony is leading the way in terms of battery life in its flagships, it's likely an accolade the company would like to keep, sticking to 1080p can help with that.

source: Focus Taiwan

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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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