News by Luke Jones on Tuesday May 26, 2015.
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Sony surprised us back last month the launch of the Xperia Z4, a new underwhelming flagship from the company that would be a Japanese exclusive. That left the struggling electronics juggernaut with a flagship sized hole in the market around the world, with only last year's Xperia Z3 flying the high end banner. Sony has now updated the Xperia Z3 by announcing the Xperia Z3+, a handset that pushes the older device closer to a running pace with today?s flagships.This is not the Xperia Z4 with a different name, it really is an improved Z3, and for us that is actually a good thing. We think Sony should have done more with the Xperia Z4, but by adding that little + to the Xperia Z3 name the company is saying, "This device is current, but it is not an overhaul of the flagship line". In other words, this handset will keep us busy until the company launches another flagship later in the year. Of course, the Xperia Z3 was a very good smartphone, delivering plenty of quality with only a few caveats. Design is possibly one of the low points here, but we say that cautiously and it really does come down to taste. There is no doubt that the Xperia Z3+ (like its predecessor) oozes premium with its two glass panels sandwiching a metal frame and sides. It is a striking smartphone and we know plenty who think the Xperia Z3 is a design triumph, so those people will be happy to see the Xperia Z3+ arrive with no aesthetic changes. While we would be stupid to outright deride the design here, we do think that Sony's flagship range could do with a slight refresh as the move from Xperia Z to Z3+ or indeed Xperia Z4 has been minimal in terms of looks. It is worth noting that this device is thinner than the Xperia Z3, 6.9mm compared to 7.3mm.
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.