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ASUS Lowers Expectations, Plans 25 Million Unit Sales


News by Luke Jones on Thursday May 14, 2015.

asus zenfone 2 · asus news · android news · smartphone news · luke jones

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ZenFone 2
ZenFone 2

Solid sales of the ASUS ZenFone and the warm reception of the ZenFone 2 in January led the company to make bold sales predications, with the Taiwanese giant aiming for 30 million smartphone sales in 2015. However, the opening of the year was actually worse than expected and ASUS has been forced to revaluate how many units it will move, although the company still expects to sell a very respectable 25 million smartphones this year.

ASUS sold 3 million smartphones through the first quarter of the year, but the company expected more than that. One reason for the lower sales is the fact that many consumers waited for the 4GB 1080p version of the ZenFone 2 to be release, and once it was it was in short supply. With production issues now solved, ASUS expects to sell 4.8 million units in the second quarter, which would mean 7.8 million for the first half of the year.

That is still some way short of 25 million units, but in the third and fourth quarters ASUS says it hopes to sell 9 million units in the third quarter and the final 6 million units in the fourth quarter. Those increased sales could be buoyed by any potential launch of another ZenFone variant, for example a Qualcomm Snapdragon packing version has been rumoured.

ASUS says it is certain that it will shift 17 million units around the world, and will focus on China to sell the remaining 8 million. That could be a tall order considering smartphone sales declined in the country last year, for the first time in six years.

 
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Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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