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Samsung Continues to Struggle in Japan, Galaxy S6 Sales Disappoint

News by Luke Jones on Wednesday May 13, 2015.

samsung galaxy s6 · samsung news · android news · smartphone news · luke jones

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Galaxy S6
Galaxy S6

Samsung has enjoyed massive global success in recent years, and despite a lull last year the company is firmly back on the march thanks to the Galaxy S6 and Galaxy S6 Edge. However, Sammy has often struggled in Japan and it seems even the extremely well received Galaxy S6 flagships are also failing in the Land of the Rising Sun.

Whether it is a Korea/Japan relations problem or not, Samsung has never had a bona fide success in Japan and that poor run is continuing. Through May 3rd after roughly a month on sale, the Galaxy S6 was the 30th best-selling smartphone in Japan, while the Galaxy S6 Edge was 27th. Needless to say, those are low numbers for flagship devices that are expected to dominate sales charts this year.

Samsung is of course familiar with this scenario in Japan, so much so that the company is selling its new handsets without a Samsung logo. The problem is the tactic is clearly not working, but at least the company can console itself with very good sales in other regions. For example, the S6 range sits within the top five best-selling devices in the United Kingdom, the top three in Germany, and Samsung says its pre-order figures in China are four times bigger than the company has ever seen before.

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About the author

Luke Jones
Luke Jones is the Managing Editor at MobileBurn.com and is the person you need to speak to about the content on the site. Luke studied creative writing at degree level before carving out a reputation as a freelance tech writer. He settled here at MobileBurn, where he reviews devices and contributes to the news, as well as overseeing the site's content and direction.

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