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Phablet Sales Surge in First Quarter

News by admin on Friday May 08, 2015.

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iPhone 6 Plus
iPhone 6 Plus

Kantar Worldpanel has released its data about smartphone distribution in the United States through the first quarter of this year, and the numbers show that Phablets are making an impact. The research firm found that 21% of all smartphone sales in the US through the first three months of 2015 were large screen phablet handsets.

We have argued in the past that the term phablet is hardly valid anymore as all mainstream devices have large screen. A phablet is generally considered a smartphone with a screen size of 5.5-inch or larger. However, the LG G3 and LG G4 have screens of 5.5-inches and they are not marketed as phablets, so the line is definitely blurring.

However, Kantar still uses that size cut off to decide what is a phablet or not and it seems large screen devices have enjoyed a sales surge, up considerably from 6% in 2014. There is no doubt that the debut of the iPhone 6 Plus helped that, the (5.5-inch) handset accounted for 44% of all the phablets sold in the United States in Q1. Other devices, such as the well-received Samsung Galaxy Note 4 also helped with increasing sales numbers, while just the sheer number of smartphones now launched that are 5.5-inch or more. With that in mind you can expect to see phablet sales continue to remain solid.

source: Kantar Worldpanel

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