T-Mobile has grown hugely over the last few years by taking the fight to the likes of Verizon and AT&T, using its Uncarrier movement to give the consumer a potent alternative in the market. It has been a huge success and today the Magenta Network took aim at Verizon specifically with a new ad campaign that leaves it in no uncertain terms what T-Mobile thinks of the largest carrier in the United States.
The new campaign comes with the rather unsubtle hashtag #NeverSettleforVerizon and it is in place to sell a new plan T-Mobile is offering. The plan obviously puts itself firmly against Big Red by offering Verizon's customers to try out T-Mobile while leaving the door open for them to return to Verizon if they want.
It works like this. A Verizon customer can port their cellular number to a handset running on T-Mobile's network and hold onto their Verizon device at the same time. If they are not sold on the Magenta Network after the trial, they can make their return back over to Big Red by porting their number back and returning the T-Mobile smartphone. If however they do like T-Mobile, the company will pay off up to $650 in Early Termination Fees to bring the customer off Verizon.
Last week, I said we would hit right back at Verizon - I meant it. T-Mobile's 4G LTE network is the nation's fastest. Not faster for the price... just faster, period. With T-Mobile, you don't have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I'm so confident in our kick-ass network experience that we're footing the bill so Verizon customers can give T-Mobile a try."-John Legere, CEO, T-Mobile
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