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TAG Heuer Smartwatch to Cost $1400

News by admin on Thursday April 30, 2015.

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TAG Heuer has been vocal in the wearable market and has discussed its upcoming Android Wear smartwatch in-depth. The luxury timepiece brand announced its first wearable last month, but did not go into when exactly the TAG Heuer Smartwatch would arrive or indeed how much it will cost. Now the company has announced both and as you would expect from the Swiss company, this is not an affordable product.

Indeed, the watch division of LVMH announced today that the TAG Heuer Smartwatch will arrive at the end of the year and will cost a whopping $1400. Not a mainstream wearable then. The company's chief Jean-Claude Biver criticized the Apple Watch last year before backtracking and proclaiming it a wonderful product. Will the TAG Heuer device live up to Apple's? It will cost a lot of money to find out.

TAG Heuer did not launch its smartwatch, but did officially say it was going to make one, teaming up with Google (Android Wear) and Intel (chip tech) to complete the product. Some analysts are saying the companies arrival in the wearable market could be seismic and are comparing it to Apple?s impact.

Of course, that remains to be seen, but TAG Heuer explained why it had decided to go with Google instead of building its own OS:

It would be absurd, it would be arrogant to believe that we could develop our own [operating system]. It would be a catastrophe to believe such a stupid thing.

"There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor.

"Google is not producing watches, so the relationship is perfect." Jean-Claude Biver, president of LVMH's watch division said.

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